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Something Useful to Rebel Against

For those of you whose eating problems stem largely from having an unbridled rebellious attitude toward anyone telling you what you should or shouldn’t eat, I have an excellent target for your outrage. Instead of directing your ire at dieticians, nutritionists, medical personnel, health experts, and family members for advising you which foods are good for you and which aren’t, put the food industry in your sights and fire away.

According to David A. Kessler, MD (former commissioner of the US Food and Drug Administration, pediatrician, and professor of Pediatrics and Epidemiology and Biostatistics at the University of California/San Francisco) in his new book, THE END OF OVEREATING—TAKING CONTROL OF THE INSATIABLE AMERICAN APPETITE, the food industry is growing rich by making you fat. They know that just the right combo of sugar, fat, and salt creates food too tempting for many folks to refuse, that selling you on the idea that more is better gets you to clean your plates and increases their profits, and that marketing eating as entertainment, fun, excitement, and a feel-good thing to do is going to make the reward center in your brain explode with dopamine and spur you on to consume more of their products.

In interview after interview with food industry executives and scientists, Kessler receives a similar message: Sure we know that sugar/fat/salt in large quantities are so alluring that most people can’t say no to this winning combo, but, hey, we’re in the sales game, so what do you expect. Well, maybe they don’t say it in so many words, but that’s the gist of their thinking. I don’t know about you, but talk like that makes my blood boil which brings me back to the point that while many of you get bent out of shape being told what you should or shouldn’t eat (although advice-givers are only trying to do right by you), you don’t seem to feel a sense of rage about how you’re duped into eating large quantities of junk based on the false premise that doing so will make you happier and give you a better life. Hello—the food industry doesn’t care about making you happy; they care a lot, however, about making their executives and stockholders happy.

The fact is, you’ve been had by the food industry and they are the ones you should be furious with. Rather than eat junk created explicitly to cause a chemical reaction in your body so strong that you can’t say no to it, why not get angry about being manipulated. Get mad at the food industry for their greed and for messing with your brain, your wallet, your body—and your life. Put your rebelliousness to good use and take sweet revenge by not eating the food industry’s garbage.